According to Land Rover’s design boss, Gerry McGovern, “the concept got the thumbs-up and 90 per cent of the 250,000 people we spoke to loved it.” Production is slated for some time around 2015, and the group will be heavily relying on it to both boost their image in the sector, as well as make money and become a profitable endeavor.
McGovern even says he thinks that the “new Defender can do for Land Rover what the Evoque did for Range Rover.”
Once it does enter production, it will mark the end of production for the Land Rover Defender, which while it may be a capable off-roader which has aged well, in terms of design and overall look, it is still outdated, unrefined and inefficient, and in this age of stop-start and AEB, it is a real dinosaur.
Thankfully, Land Rover say that despite being a vehicle for more style-conscious buyers, the production version of the Land Rover DC100 will lose none of its off-road ability, and it will most likely benefit from the group’s updated Terrain Response system, which will most likely be offered as a cost option.
McGovern concluded by saying: “A like-for-like replacement for the Defender would not be appropriate and wouldn’t be legal with safety legislation. We can still capture the essence of the past but in a modern way” – a fair point. However, the Land Rover Defender replacement is just a small part of what the group has planned for the future.
Production Version of Land Rover DC100 Etches Closer to Production Story via autocar.co.uk
Land Rover DC100 Production Around 2015
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